The Malta Film Commission taking the industry to a different level – Now targeting the Indian market
Intensive advertising campaigns across the various film markets have ensured that Malta and Gozo gain a place on the international film production scene. Having strengthened Malta’s visibility in the US, Canada, Europe and Russia, the Malta Film Commission is now aiming to secure new important but challenging markets. It is for this reason that following 2016’s drive in China,… in 2017, the Film Commission is now targeting India.
A delegation from the Malta Film Commission attended a prominent Indian film market in Mumbai. Held over three days, the market provided the film commission with a platform to reach hundreds of potential film producers attending the prestigious event. India has a very strong film industry and gaining a foothold in this market would provide the Malta Film Commission with access to one of the largest Film Industry in the world. The Malta Film Commission’s efforts in India are also being supported by the High Commission in New Delhi, particularly High Commissioner Stephen Borg who was instrumental to secure a number of meetings with high calibre production companies.
Minister Edward Zammit Lewis said that the recent marketing initiatives of the Malta Film Commission are delivering tangible results. Malta could benefit hugely when it features in Indian productions not only due to the investment in the local film infrastructure but also in promoting Malta’s beautiful locations as touristic destinations.
Photo shows a behind the scenes shot from the filming of Vinnaithaandi Varuvaayaa a 2010 Tamil musical romantic drama film directed and written by Gautham Vasudev Menon.